WarnerMedia named Kevin Reilly to lead content strategy

WarnerMedia named Kevin Reilly to lead content strategy

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WarnerMedia, preparing itself for launching video platform next year, has been assigning a bigger role to Kevin Reilly in the forthcoming streaming service.

Adding direct-to-cutomer to his purview, Kevin Reilly is television veteran who has been heading TBS and TNT as President and is also the chief creative officer of Turner, and now in direct-to-consumer, will be serving as chief creative officer as well.

In the upcoming streaming service, in addition to HBO, decision upon type of content to be included from library, original and licensed programs will be made by Reilly for his new role by managing the content strategy for the platform.

He will be continue to report to Turner president David Levy, and will now also report to John Stankey, WarnerMedia chief for his overlapping responsibilities across the divisions.

After being acquired by AT&T in this summer for $85 billion, in October, a streaming platform of its own akin to Netflix was announced by WarnerMedia.

WarnerMedia is comprise of Turner, Warner Bros and HBO, and the platform for its streaming service will be including television shows and movies from entire portfolio of WarnerMedia but at the moment, details about the other contents on streaming platform has not been much known.

It will be the fourth quarter of 2019 when company has been intending to initially release its subscription-video-on-demand (SVOD) beta application of direct-to-consumer having three tiers of service, as announced WarnerMedia last month. The three tiers will be including an entry-level package which will be focusing on movies, the other tier, a premium service, will be containing blockbuster movies as well as original programs, whereas the third tier will be offering, along with both the entry level and premium services, a wide range of licensed content and extensive library of WarnerMedia.

Before joining Turner in 2015, Reilly worked as a programming exec at NBC, Brillstein-Grey Entertainment and FX and later on rejoined NBC and afterwards Fox as entertainment president.

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She is the Managing Editor for in-depth discussions and analysis as well as breaking news at Markets Morning. She works closely with Editor-in-Chief Zac Berry on content and publishing initiatives for the site. Brianna Clemons has worked as a financial journalist and editor since 1997. She lives in Bucks County, PA, with her husband, four young children and one dog.

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