At the IFA consumer electronics fair in Berlin last week, Sony came up launching a slimline version of its high-end smartphone, Xperia 5, as the company is exploring the ways to further strengthen its ties with its niche audience who is fond of films, music and videos.
Having a screen size of 6.1 inches, OLED display of Xperia 5 have been configured to a ratio of 21:9, a format used by the film industry for making movies, while in order to meet the needs of video bloggers and photographers, the handset is equipped with a triple camera that can take pictures or record videos at higher resolution of 12 megapixels.
Xperia 5 that runs on Android platform and has a price of 799 euros ($884) is an iteration of the lower-priced Xperia 1 which the company has launched earlier this year in June.
Sony is in plans of starting sale of Xperia 5 from October and start taking pre-order from this week, said Sony executive Shigeki Ishizuka in a presentation at IFA.
Though the model contains the number 5, but the company did not mention any details about phone’s compatibility with the 5G networks, which the network providers in many countries like the United States, Korea and Japan have already rolled out or are set to be rolling out in near future.
Markets around the world have been facing their smartphone sales declining mostly because of the saturation in absence of innovative ideas and attractive designs that can still lure customers to go buying new smartphones, and trade tensions between the United States and China is further hurting the sentiment of consumers as well as of the industry.
But makers of smartphones, with the emergence of 5G networks around the world, are now coming up unveiling 5G enabled phones as Samsung also launched its Galaxy Fold last week, Apple also came unveiling its latest generation of iPhone 11 on September 10 and Huawei will be unboxing Mate 30 on September 19 in Munich.