Revolutionized SUVs attracting baby boomers and millennials

Revolutionized SUVs attracting baby boomers and millennials


The auto industry is bringing up blockbuster sales every now and then. SUVs takes a lead of the show here after an add-on of November figures.

Almost one third of the present market is occupied by SUVs, is what Ford Motors estimates. No wonder, Ford also predicts SUVs to grow as larger as 40% occupant in auto market by year 2020.

As a statement read on MarketWatch by Ford spokesperson, Erich Merkle:

“All things being equal, people like utility.”

This is the same impact we came across during November sales. Ford’s Edge saw 6% annual rise in its sales – a crossing over sales rating than the previous year by more than 16,000 vehicles.

Fiat Chrysler Automobiles’ Jeep brand had its best November sales on record this year, with an increase of 20% year-over-year.

Also press releases have claimed that sedans’ drivers are more comfortable to handle SUVs. An improvement expands utility and easy handling for auto consumers no doubt. As per head of Jeep product marketing, Jim Morrison:

“The improvement makes larger vehicles easier to drive, so car buyers who prefer a larger size but prefer easy handling can have their cake and eat it too.”

In addition to this, General Motors’ Chevrolet Traverse and Chevrolet Equinox have broken sales record for November this year. There has been a rise of 31% in retail sales of Chevrolet Suburban than previous year.

According to General Motors’ chief economist, Mustafa Mohatarem:

“We expect customers will continue to embrace crossovers and SUVs because they are meeting their fundamental needs for utility, comfort and fuel efficiency.”

The evolution of the segment to smaller SUVs and crossovers has helped increase their attractiveness to baby boomers and millennials – The combination of higher ride height, larger cargo capacity and improved fuel efficiency appeals to a wide variety of car buyers.

According to director of industry analysis at automotive research site, Jessica Caldwell:

“People like being able to see over traffic, there are better visibility and a feeling of safety. No doubt smaller SUVs have become the most popular segment in the U.S. market, with vehicles like the Honda, Toyota etc. November will be the 27th straight month in which small SUVs have outsold cars, and the gap is widening.”