The dominance of cable television officially ended.
The largest cable providers in the US is now generally have fewer subscribers from streaming service Netflix, Quartz said. At the end of March 2017 cable TV had 48.6 million total. US subscribers to 50.9 million. For Netflix, according to the Statista and Leichtman Research Group, which tracks large cable operators such as Comcast, Charter, Altice, Mediacom and Cable ONE.
If other big streaming service such as Hulu, which has 12 million paid subscribers at the end of May included, the shift cable television by streaming will be much more pronounced.
Netflix and other subscription platforms for video on demand are significantly cheaper than cable TV. The standard package of Netflix worth 9.99 dollars per month in the US, the average extended cable package that includes standard channels such as Fox News and ESPN, is about 69.03 dollars a month.
Some people have as Netflix, so and pay TV. And providers like Comcast gives customers access to Netflix.
The base of subscribers of Netflix in the US still pales in comparison to the broader market pay-TV, which includes satellite operators like DirecTV and Dish Network, TV services from telecoms like Verizon Fios and Internet-based services such as SlingTV and DirecTV Now.
User base of Netflix is growing while that of paid TV contract. Overall top operators in pay TV, followed by Leichtman and representing about 95 percent of US subscribers have about 93.3 million. Subscribers in the first quarter of 2017 – 1% less than in the previous year.
Television is not the only market that Netflix and competitive players like Amazon Prime Video attacking. They compete with the cinema with his films produced specifically for streaming as only some of them are broadcast in theaters.
The market for subscription video on demand is expected to prevail over the movie industry in the country in annual revenue by 2019, said PwC in its annual media report this month.