The struggling Yahoo! Inc. (NASDAQ:YHOO) has made another lucrative deal for the promotion of its browser. Yahoo is bonding with Oracle Corporation (NYSE:ORCL) in a three year agreement for the promotion of its search engine via Oracle’s Java platform. So whenever you update or download new version of Java read the agreement instructions carefully because Yahoo’s search engine option is there which marks as your default web search service on Chrome and Internet Explorer if you agree to do that.
The new move is intriguing one as Java is used by billions of users worldwide and the most important is that 89 percent of the American PC users are using Java. The Chief Executive Office of Yahoo, Marissa Mayer, announced the deal at the company’s annual shareholders conference in Santa Clara, California.
Mayer joined the firm three years ago and is putting serious efforts to make company’s operations better and bring it on top of the web world. But up till now she struggled to boost revenue growth, although she invested in new products and made acquisitions.
Last year Yahoo reached a similar deal with Mozilla Corp. which made Yahoo as a default search engine on the Firefox browsers replacing Google’s search engine. According to Mayer, Mozilla’s deal proves lucrative for Yahoo.
“We are in the middle of a multiyear transformation of our product suite and our businesses,” Mayer said. “We’ve made tremendous progress so far, and we’re investing in new growth.”
Yahoo’s is making such deals in an attempt to bolster its market share and bring itself in the line of top search engines. Based on comScore report, at the end of April, Google Inc (NASDAQ:GOOGL) holds the desktop search market with 64 percent share in the U.S, Microsoft Corporation (NASDAQ:MSFT) grabbed 20 percent share and Yahoo has less than 13 percent share in search market.
