The iphone has inevitably been a technological revolution for many. But despite it’s success there has been declines in sales over the years. But the iphone, hands down is still one of the most popular smartphones to own as Apple delivers reputable products and is a reputable company.
Tim Cook, who is an American business executive, and widely known as the CEO of Apple Inc, remarked on the March quarter’s earnings. “We’re seeing what we believe to be a pause in purchases on iPhone, which we believe are due to the earlier and much more frequent reports about future iPhones.” This happens every year to some degree, but this year, it definitely seems like there are more rumors about the iPhone 8 than previous versions.
The iPhone launch that caused the most speculation before now was the iPhone 6 and 6 Plus in the summer of 2014 with their presumed larger screens. These were eventually announced and launched on September 9 and 25, 2014, respectively. Apple had fallen behind in larger screen smartphones and the iPhone 6 and 6 Plus were eagerly anticipated by users. Many held off waiting for them, which meant that sales of previous iPhones were probably more negatively impacted than previous versions. Also, many have not rushed into purchasing newer versions of Iphones, because there were not significant differences in the different versions. This did not push consumers enough to purchase a newer version,
There are a number of ebbs and flows that impact iPhone sales, such as Apple trying to increase its presence in India, but I don’t think that there have been any significant changes that would affect the normal seasonality of iPhone sales this year beyond these leaks and rumors.
There has been a historical March to June quarter iPhone sales. From 2012 to 2016 there were significant declines in sales. Ranging around 13-20% in the iphones that came out in that time span.
But In regards to the impact for this year’s June quarter; Apple’s June quarter revenue guidance of $43.5 to $45.5 billion translates to between 39 and 42 million iPhones. The Street is forecasting $44.9 billion in revenue, which would be about 41 million iPhones. Tim Cook believes that the iphone 8 leaks are inevitably bringing negative results for Apple Inc. because it is delaying people from purchasing the iphone 7.
Here is what the big hype is all about in regards to the Iphone 8 leaks. Tech Radar has the scoop. “Apple has seen another 1% in iPhone sales in the first three months of 2017 compared to the same quarter in 2016. Is Apple just the victim of his own past innovative success, making old devices too good to upgrade to new ones?”
“No, because it’s always something that you didn’t expect,” “Cook promised CNBC Mad Money host Jim Cramer, hinting at (at least) one surprise new feature in the iPhone 8.” Tim Cook wants to bring an iphone that people will want. “One of the things that we did not get right was the mix between the iPhone 7 and the iPhone 7 Plus,” he said on Tuesday. “Demand was much stronger to the iPhone 7 Plus than we had predicted. “What did we learn from it? Every time we go through a launch, we learn something. And you can bet that we’re brushing up our models, and we’ll apply everything we learn to the next time.” “Hopefully that means you’ll be able to get the iPhone 8 (and the color) you want on launch day. Not everyone was able to get the specific iPhone 7 Plus they wanted last year.”