Technology and business: the new standard

Technology and business: the new standard

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As technology is advancing, and becoming more accessible, so too is the way we do business. Businesses are broadening their horizons and expanding their reach by incorporating technology into their day-to-day actions. From marketing through social media such as Facebook and Twitter,  to online shopping such as amazon and Overstock, technology is making business more accessible to a larger group of consumers. But it’s not just big business, small businesses are taking advantage of this as well.

The internet has made it so that almost any small business can expand its potential consumer base by simply creating a custom website and offering online shopping and delivery. And online exclusive businesses, such as amazon, are flourishing.

But as businesses are putting more reliance on technology, they must also afford a greater focus to security. This is evidenced by GoDaddy’s recent announcement that they will now be offering small businesses professional help with both webhosting and security. GoDaddy’s findings indicated that the majority of their small business clients were using a third party to build and maintain their websites. As a result GoDaddy has essentially provided an opportunity for small business owners to use their services as opposed to a third party, retaining all of their business in the process.

Security is especially important for online business, as sales are dependent on website visits. And if consumers can’t access a website they can’t purchase the products offered. One of the most common impediments to website traffic is: malware, which is software that is designed to disable or damage computers and computer systems. Another topical security threat is hacking or hackers. Hackers are people, usually programmers, who victimize others for their own gain by breaking into computer systems to steal, change or destroy information as a form of   cyber-terrorism.

If you are a business owner, or just someone in search of some added website security, Sitelock may be the answer. Sitelock is the global leader in website security, and they have been featured in: Bloomberg radio, Yahoo finance, CNBC, The Wall Street Journal, and Forbes. Sitelock specializes in removing and preventing malware; they also offer a support team that is available 24/7 to answer questions or provide assistance and technical support.

Sitelock is also one of the professionals that GoDaddy has enlisted to assist their small business owning clients with webhosting and security. However, if you’re still on the fence, they offer a 30 day free trial with a 100% customer satisfaction guarantee.

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She is the Managing Editor for in-depth discussions and analysis as well as breaking news at Markets Morning. She works closely with Editor-in-Chief Zac Berry on content and publishing initiatives for the site. Brianna Clemons has worked as a financial journalist and editor since 1997. She lives in Bucks County, PA, with her husband, four young children and one dog.

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