Samsung is grappling with shrinking smartphones sales for a year or so. Apple Inc’s (NASDAQ:AAPL) high-end bigger screen iPhones and affordable-smartphones produced by firms like Xiaomi are continuously deteriorating the Samsung’s smartphone market. To deal with low sales the smartphone pioneer is reportedly gearing up for a new leasing program.
Based on an industry executive statement, Samsung is planning to debut a smartphone-renting service similar to Apple in U.S, which introduced this service at its September event to entice more customers. Although it is unclear when will the firm launch its new service, he added. It seems that Samsung is desperate to gain sovereignty in U.S smartphone market where Apple is the undisputed ruler.
Apple introduced its new leasing Program dubbed as the iPhone Upgrade Program at its September event along with the revelation of iPhone 6s, 6s Plus, the iPad Pro and an updated Apple TV. The firm’s current leasing program included its latest devices at a considerable lower per month charges and one can easily bought an iPhone using Apple’s leasing service. The leasing program lasts for two years, and starts at a price of $32 a month for an iPhone. The installment price plan is different for different models. Along with installment plan, the firm also offers Apple Care service. The smartphone pioneer has introduced such service as the wireless carriers are moving away from leasing programs, instead urge customers to buy their own hardware.
Samsung will likely put its latest Galaxy S6 Edge Plus and the Galaxy Note 5, launched in August, in the leasing program.
It is challenging for any firm to clinch the top spot in the market. But once someone get there, than staying there has proven more of a challenge. For instance nearly more than a year ago Samsung had a challenging grip over Apple in smartphone market but with the launch of Apple’s bigger screen smartphones iPhone 6&6 Plus, Samsung lost a substantial smartphone market share in two of its big markets like China and U.S. Apple leads Samsung in producing high-end innovations.
