Sales of tablets have mixed behavior, but dropped again

Sales of tablets have mixed behavior, but dropped again


In recent years, the tablet market has had a marked downward trend. After a long time up, these devices are no longer interesting and are becoming less of an option.

The second quarter of this year followed the same of other months and ended up showing a drop in sales. Some brands grew but, overall, the behavior was mixed.

The latest IDC data showed that in April to June period, tablet sales fell more than 3%. It is not as high as in the previous quarter, where breakages reached 8.5%, but it is still significant.

Top 5’s top brands have continued to grow, with the exception of Samsung, with some up about 50% in the number of units sold compared to last year.

Despite these sales growth figures, the truth is that companies like Lenovo have lost market share values. The case of the Chinese company is the highest, with losses of 0.8%.

According to a report published on Friday on the Internet, China’s Internet population reached 751 million in June, which is 2.7 percent more than at the end of 2016. According to the 40th China Statistical Report on Internet Development released by the Chinese Information Center on the Internet (CNNIC), currently mobile phones are used by 724 million Chinese people, which is 96.3 percent of users of the Global Network.

According to reports, mobile food delivery services showed the largest increase among users, reaching 274 million, which is 41.4 percent more than six months ago.

The number of users of applications that provide mobile payments has increased from 482 to 502 million. A total of 463 million gadget owners on the network use their smartphones to conduct transactions to pay for utilities and purchases in online stores.

During the first half of the year, the number of users of online purchases, courier delivery of food products, as well as reservation of travel tickets, increased by 10.2, 41.6 and 11.5 percent, respectively, for the past year.

The growth of Huawei and Amazon in the tablet market

But in the midst of these values, there are positive cases and effective growth in all areas. Huawei shows this, having risen both in sales and in market share. In the first value the growth was of 1.1 million units and in the second of 47.1%.

In general, sales did not grow in this quarter, but compared to the first quarter of 2016, most companies performed positively with increased sales and increased consumer acceptance.

The arrival of new hybrid devices, which offer new possibilities, has pushed consumers away from traditional tablets, which end up being deprecated and increasing sales failures.

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I am a lecturer at the University of Economics in Bratislava, department of Banking and International Finance. I have a Ph.D. academic degree, my dissertation was focused on major markets. Commodities and stock markets are also the main focus of my research and publication activities. I have approximately 10 years of investing experiences. My investments mostly focus on small- to mid-cap companies of energy sector, financial and technology.