With the development of analytics tools, businesses have been able to reap a myriad of benefits that have allowed them to increase productivity, research, and development.
Businesses can apply analytics to specific data to describe, predict, and improve their performance.
Specifically, areas within analytics include predictive analytics, prescriptive analytics, enterprise decision management, retail analytics, store assortment and stock-keeping unit optimization, marketing optimization and marketing mix modeling, web analytics, sales force sizing and optimization, price and promotion modeling, predictive science, credit risk analysis, and fraud analytics.
Since analytics can require extensive computation, the algorithms, and software used for analytics harness the most current methods in computer science, statistics, and mathematics.
One business-related aspect that has been greatly impacted by analytics is marketing. Marketing has evolved from a creative process into a highly data-driven process.
Marketing organizations can now use analytics to determine the outcomes of campaigns or efforts and to guide decisions for investment and consumer targeting.
Demographic studies, customer segmentation, conjoint analysis and other techniques allow marketers to use large amounts of consumer purchase, survey, and panel data to understand and communicate marketing strategies.
Nextiva, a cloud-based communications company, has announced today that it has launched a new analytics tool called: Nextiva Analytics.
The system is designed to integrate with their cloud phone service, and provide insight into call and employee activity data. This will enable businesses to make faster and more informed business decisions.
The new analytics tool will allow businesses to access and manipulate their call data visually through customizable reports. It also contains over 225 report combinations as well as infinite ways to analyze real-time and historical data.
Furthermore, data can be displayed in simple or complex tables and graphs, depending on preference and business use.
Some of the key features of Nextiva Analytics include:
user-friendly interface – anyone, regardless of experience level, can create and analyze reports
summary reports – which offer an outline of the businesses’ call activity for a specific period of time
call group reports – which analyze data for a specific group of employees to develop a deeper understanding of business and staffing needs, as well as the staff’s skills and deficiencies
custom reports – which generates reports tailored to specific business needs that can be created at any time, or scheduled for regular distribution
custom dashboard – which allows businesses to keep all the reports they focus on most on one screen for easy viewing and comparison
wallboards – which display business-critical information for unprecedented business transparency and to empower agile decision-making
gamification – which creates a competitive environment among employees and teams that fosters productivity, motivates performance and increases engagement
analysis – which turns data into actionable information to gain a competitive advantage, maintain an objective, long-term view of business performance and predict future outcomes based on prior results.
Tomas Gorny, Nextiva’s CEO said: “As a data-driven company, we understand the importance of data for deep business insight and agile decision-making,”
“Nextiva Analytics provides critical data and analysis to foster growth in businesses of every size. Stakeholders can now ‘View, Analyze, and Act’ like never before, and get exponentially more value out of the NextOS platform.” Gorny adds.
