Netflix’s marketing chief stepped down

Netflix’s marketing chief stepped down


Netflix Inc is to face another high-profile exit as its Chief marketing Officer Kelly Bennett is stepping down after serving the company for seven years, said the company on last Thursday.

Bennett joined the Netflix in 2012 when CEO Reed Hastings brought him in just at Netflix’s original programming push was in the early stage, the time when 26 million users were attached to the online video-streaming giant’s paid subscription which is currently 139 million, a five-fold rise, and during his employment with the Netflix, he was responsible for launching company’s popular franchises like Narcos, Orange is the New Black and House of Cards.

Prior to join the Netflix, Bannett served in Warner Brothers for nearly a decade where his most recent assignment was vice president interactive, worldwide marketing and led the international online campaigns for the company’s films like Sherlock Holmes and the Harry Potter as well as The Dark Knight Rises; and ran studio’s digital marketing in Europe, Africa and the Middle East while also assisting in business development and promotion.

The most rewarding period of my careers was the past seven years in the Netflix and for me it is the right time to retire as the company is at the top in video streaming industry. Being part of building such a team and accomplishments made by the company during my employment is what I am very proud of and will remain the Netflix’s greatest fan, Bennett said in a post.

Bennett’s exit is an addition to a series of high-profile exits in the past one year as the news came a day after exit of Erik Barmack, Netflix’s international head and eight-year veteran, who left to start his own production company, while David Wells, company’s Chief Financial Officer, stepped down in August following Jonathan Friedland, Netflix’s communication head, left the company in June last year.

Netflix said that Bennett will continue to be serving at his role till naming of new CMO.

Previous articleCarmakers are in quest of electric vehicles sounds
Next articleFCC stopped the review clock on Sprint, T-Mobile merger
She is the Managing Editor for in-depth discussions and analysis as well as breaking news at Markets Morning. She works closely with Editor-in-Chief Zac Berry on content and publishing initiatives for the site. Brianna Clemons has worked as a financial journalist and editor since 1997. She lives in Bucks County, PA, with her husband, four young children and one dog.