Netflix wants to go beyond U.S and U.K

Netflix wants to go beyond U.S and U.K

2273
0
SHARE

The media giant, Netflix, Inc. (NASDAQ:NFLX), after receiving warm appreciation in U.S and U.K, now wants to felt its presence in China. Netflix hasn’t made any impression in countries excluding U.S and U.K. Netflix currently has zero exposure in the Asia-Pacific region, or the Africa and Middle East regions, according to revenue data gathered by FactSet. Netflix is reportedly in preliminary talks with the Chinese media companies with talks highly concentrated on the means to bring its streaming service to China.

Netflix reached Wasu Media Holding, an Internet company backed by Jack Ma, the executive chairman of Alibaba Group Holding, and BesTV New Media, a Shanghai-based media group, for fulfillment of its program, told by a person not to be identified as the talks were confidential. Netflix also talked with other television-broadcasting certified media companies on this matter.

The move follows the plans of the company to expand to 200 countries following 2016. Due to slog growth of Netflix in United States, the company is finding alternative revenue sources to stabilize itself and the current program is a part that plan.

Netflix has carried out its services in as much as 50 countries through its own platforms. But now the firm is betting on other operating partners, especially in China.

But invasion in China isn’t that easy as someone expects. A line of regulations is standing in way of Netflix. It would most probably need to edit its programming features. Another factor which hinders will be the rights to broadcast programs in the country. The company has already walked through the gates of China as the company licensed some of its original content to Chinese companies. The famous TV series “House of Cards,” for instance was very well applauded by Chinese audience, available on streaming site called Sohu.com.

Separately some ad-supported streaming sites offer Netflix content for free to Chinese masses.

In January, Netflix called its ambitions for China “modest” and said that it planned to operate a “small service” in the country if it is able to obtain required permissions.

“If we go, it will be a modest investment,” Reed Hastings, Netflix’s chief executive, said in a conference call in January. “Because we won’t have that much content, we’re going to be very cautious and feel our way along through that process, if we’re able to get that license.”

SHARE
Previous articleGoogle to challenge Amazon using “buy” buttons
Next articleApple keeps on its tradition of grabbing smaller tech firms
I cover technology, utilities and biotechnology for Markets Morning, and I help out occasionally with other industry sectors. I've written about investment and personal finance topics for more than 20 years from a lowly copywriter to editor-in-chief, so I've done a little bit of everything. For what it's worth, I have a BA from Duke University and an MBA from Rollins College. I'm married with one daughter, and that's worth more than everything else put together.

NO COMMENTS

LEAVE A REPLY