From 23rd of this month, unit of Restaurant Brands International Inc, Burger King takes on durability in altering its current menu in decades, keeping in view widening of its global sales gains.
The initiative takes on an ultimate form as when rival junk food chains started emphasizing healthier fare, driven mainly due to fast-casual chains like that of Chipotle Mexican Grill Inc. that tout fresh ingredients. However, Burger King states for a come back to its tradition of long-term fast food vow, after offering salads and other healthier far to its consumers – of what did not give it an easy popularity.
“In a moment when a lot of brands in quick service are trying to become more fast-casual, we’re taking an opposite view.” – President of Burger King North America, Alex Macedo
Dating back to year 2013, the junk food giant gave lower-calorie French fries — Satisfries — a trial by placing it among rest of the menu options. Regrettably, that had to be omitted after less than a year time-span due to low sales’ ratio. Recent press reports claim it to have had included chicken fries and an extra-long jalapeño cheeseburger in its menu.
THURSDAY: A current add-on of hot dogs gives junk food giant another opportunity to gain popularity among its taste lovers – yet another idea deduced after it started to sell off chicken in 70s. No doubt, it’ll be the largest national fast food chain to offer hot dogs as part of its permanent, year-round menu.
UPDATE: McDonald’s Corp. has tried selling hot dogs in various markets, but however, never could it become a national menu item for it.
