We are about to see the new line of smartphones from Apple, which will be presented to the world within a few days, more precisely on September 12.
This time, the iPhone maker decided to integrate a third model to the duo already set to release, something that will arrive as a kind of tribute to the 10 years of existence of the iPhone.
Called the iPhone 8 (or iPhone X / Edition), the unprecedented model incorporates trends such as a borderless screen, something that can draw quite the attention of the brand’s fans.
But according to Piper Jaffray analyst Michael J. Olson, iPhone users are not so excited about the upcoming releases.
In a survey that interviewed more than 400 users of Apple’s smartphones, 16 percent said they planned to upgrade their models for the next release, only 1 percent more compared to 15 percent last year.
For the undecided, we have 24% who said ‘maybe’ investing in the new models, slightly less than the 29% in the study conducted in 2016.
Based on these results, perhaps Apple needs to spend a little more time on the stage convincing its customers about the benefits of the new model.
Perhaps part of the lack of excitement about the new collection of devices is a reflection of possible high prices, seeing rumors claims that they can cost up to $1199. If such information is true, the iPhone’s anniversary edition really breaks many records at Apple since the Steve Jobs era, both in design and at the absurd price of the new high-end cell phone. The iPhone 8 is expected to be available in 3 editions, with variants of 64 GB, 256 GB and 512 GB.
The report indicates that the iPhone 7 and iPhone 7 Plus were the better versions of smartphones of the past year. Meanwhile, the iPhone 8 represents an entirely new quality and new design. Olson believes consumers are unaware of the potential for a stronger set of features for this year’s iPhone.