The search giant, Google Inc (NASDAQ:GOOGL), continues to proliferate at an incredibly rapid rate. Particularly Google’s ads business remained in the line enterprise top tiers. But search for ads on Google through mobile platform is seen peering compared to personal computers, pushing the company to spend more in mobile advertising.
The owner of the Google has seen robust growth in enterprise ads in 10 countries, Jerry Dischler, vice president of search ads, said. Mr. Dischler will also demonstrate the new product lineup AdWords at scheduled event on Tuesday. Google also introduced new suite of ads making it easier for users to tackle the ads on mobile. Previously users have been faced difficulties in opening the ads on mobile as the Google’s current ad form is built on desktop versions.
Although Google is pioneered the search world but in marketing domain it is enduring a serious competition from Facebook Inc (NASDAQ:FB) and Twitter Inc (NYSE:TWTR). Both social giants make it easier for users to search their ads through mobile platform which nowadays is big source of income for such companies. Google new strategy is a part of such chain. According to research firm EMarketer Inc estimations, Google will suffer a loss of 35 percent this year compared to 38 percent in 2014 in enterprise mobile advertising.
“We think it’s a real turning point in digital,” Dischler said, referring to the shift to mobile searches. “We’ve seen the trend coming for several years now — and we’ve been investing ahead of the opportunity.”
Google’s new ads aimed at customers seeking for cars, auto dealerships and mortgages. People who want to book orders in different hotels can be guided by these ads. The new ads are compatible with mobile versions as they are supportable with touches and swipes common on smartphones, rather than mouse clicks on personal computers.
With new swipe and touch ads, people looking for cars are guided via multiple photos of cars with their information pops out on tapping the image like horsepower and gas mileage. Google charge the ads donor companies on clicking of ads through its platform.
That sounds a good move by Google to challenge its competitors.
