Google Inc. (NASDAQ:GOOGL) has changed the name of its Google Glass project to Project Aura and appointed new officials for this project. According to Business Insider and Wall Street Journal reports, Google has hired ex-employees of Amazon’s Lab126 for the project. Google is now committed to bring innovations in this area.
The project is in hands of Nest CEO Tony Fadell and run by Ivy Ross. The mission of the Google’s amendments is to turn the experimental but eventually failed Google Glass project into some meaningful thing with bright future. Google received a warm welcome from the audience on its launch of Google Glass at its I/O conference in 2012, but the Glass never turned into more than an oddity, and was quietly shelved earlier this year.
Business Insider further reports, the project will also aims to look to present concepts first drawn up for Glass into other types of products.
The Aura group will aid Google in other projects as well including the VR-lite Cardboard group and Soli, a next ‘real world gestures’ interface concept.
The new appointments include Dmitry Svetlov, a software development manager, based on the Wall Street Journal reports.
The new hires seem to be related with the Google’s job postings in May, which defined Google Glass division as “a world-class team focused on the cutting edge of hardware, software and industrial design. It is charged with pioneering, developing, building and launching smart eyewear and other related products in line with Google’s ambitious and visionary objectives”.
Amazon.com, Inc. (NASDAQ:AMZN) recently said that it will fired bunch of it engineers at its Fire Phone segment. The e-commerce retailer launched its Fire smartphone last year but received a poor welcome, thus it stopped producing its Fire Phone line-up. It seems that Google is taking advantage of these layoffs and pick Amazon engineers to bring new innovations in its Google Glass project.
