Apple, the tech giant who has competed well on market platform certainly has been facing a lot of queries regarding its iconic iPhone line after when it reported its second last earnings in year 2015.
Many were disappointed with its 47.5 million shipments, though the company reported unit sales up 35% on a year-over-year basis, and revenue up 59%.
UPDATE: The analysts do not seem happier for Apple’s iPhone sales growth.
Apple is doing fine as well when it comes to overview entire market – infact it’s performing better than many other tech giants.
Strategy Analytics’ data does point to a larger concern many voiced during Apple’s earnings — slowing growth rates in the overall market.
As previously mentioned, the growth rate in Strategy Analytics’ data is only 1.5%, a slightly disconcerting rate — especially when compared to the high-growth rates in mobile phone growth during the past decade or so but as per reports of Strategy Analytics:
“Apple is growing its market share in the smartphone industry.”
Here’s the data company’s report on 2015-2Q smartphone sales:
| Vendor | Q2 ’14 Shipments | Q2 ’14 Market Share | Q2 ’15 Shipments | Q2 ’15 Market Share |
| Samsung | 95.3 | 22.30% | 89 | 20.50% |
| Apple | 35.2 | 8.20% | 47.5 | 10.90% |
| Huawei | 20.6 | 4.80% | 30.6 | 7.00% |
| Microsoft | 50.3 | 11.80% | 27.8 | 6.40% |
| Xiaomi | 15.1 | 3.50% | 19.8 | 4.60% |
| Others | 211.5 | 49.40% | 219.9 | 50.60% |
| Total | 428 | 100.00% | 434.6 | 100.00% |
Apple’s market-share growth:
As compared to the entire industry that grew sales from 428 million in the 2Q of year 2014 to 434.6 million in the 2015-Q — good for a growth rate of 1.5% (more on this later) – Apple grew its market share by growing its units-shipped figure by 35%.
It appears that Apple stole market share from two big competitors: high-end competitor Samsung and Windows Phone purveyor Microsoft.
In short, Apple has been showing bearish outcomes – probably it has the most to lose if demand for its iconic iPhone slows in conjunction with the overall market.
