Electronic Arts raised its revenue projection amid strong demand for Star Wars:...

Electronic Arts raised its revenue projection amid strong demand for Star Wars: Battlefront

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Electronic Arts Inc. (NASDAQ:EA) has projected record sales for the current fiscal year amid much anticipated victory of its upcoming Star Wars-themed game that will be rolled out in November.

The video game publisher recently reported that exceptionally strong preorders for Star Wars: Battlefront compelled it to increase its revenue guidance for the full year from $4.40 billion to $4.45 billion.

Jefferies analysts stated in a client note that it is for the first time in 15 years that EA has lifted its revenue outlook in the first quarter.

An executive at GameSpot, Ben Howard said that the company has done an amazing job with the game. Howard experienced the game during E3 gaming industry trade fair held in June. Howard added that there have been a number of other Star Wars games in the recent years but he has never experienced a game that was so much like playing a movie of Star Wars.

EA released the trailer of the game in April, and until now more than 19 million people have watched the trailer on YouTube. This is encouraging for the company, which was facing difficulties to grow after several gamers started playing free online games on social networks and smartphones.

Some gamers also became disappointed with the inferior quality of few games, high cost and server bugs that spoiled their experience.

After missing a number of targets, John Riccitiello resigned as CEO in 2013 after spending six years at the company.

An analyst at MKM Partners, Eric Handler said that he would like to see EA to be conservative and surpass forecast instead of suffering through what it did few years back.

EA will launch the new game one month before the release of Walt Disney’s Star Wars: The Force Awakens, which is the latest film in the popular franchise.

The company’s shares have jumped roughly three times in value since Andrew Wilson, current CEO, took the charge in September 2013.

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I handle much of news coverage for tech stocks, and occasionally cover companies in different sectors. In the past, I've written for other financial sites and published independent investment research, primarily on tech companies. I have a B.A. in Economics from Columbia University. I'm based out of San Diego, but grew up in Southern New Jersey. I play basketball and tennis in my spare time, am a long-time (and long-suffering) fan of Philadelphia's sports teams, and alternate daily between using an iPad Air, a Galaxy Note 3, and one or two Windows PCs.

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