Disney launches Star Wars “treasure hunt” in AR, Sony XZ1 comes in...

Disney launches Star Wars “treasure hunt” in AR, Sony XZ1 comes in new images


The idea of ​​Disney is to promote the new movie Star Wars Episode VIII: The Last Jedi, which hits theaters in December. The “treasure hunt” is going to happen all over the world. The event and the application were developed in a partnership between Disney and Lucasfilm and will be available as of next week. The event takes its name from Force Friday II and begins, more specifically, on September 1 and, in conjunction with the event, companies will feature an augmented reality experience called “Find The Force.”

The idea is to create a kind of treasure hunt, but in virtual reality. This initiative will be available in 20,000 retail locations in 30 countries (which are not yet known). All users need is the official Star Wars application to read the logos that will be scattered throughout the stores.

When reading the event code the application will start an augmented reality experience that uses characters from all episodes of the saga to guide users through the game. The idea is to shoot and record videos with the smartphone of the whole experience.

The treasure hunt will run from September 1 to 3 and the new characters will appear randomly at various points of access to the experience.

With the IFA coming soon, Sony is under the spotlight since it will present the new Xperia XZ1 but after the images that have been released, it seems that not much remains to be discovered. New high-end smartphone launches are always surrounded by many rumors of what the company will or will not present. Sony does not escape and apparently the new Xperia XZ1 appeared on the internet in what appear to be the official images of the brand that are usually released for commercial and product dissemination purposes.

From the images published it can be concluded that at least two colors will be present in the brand new equipment: pink and black. However, if these are real images of the equipment, it seems that Sony did not want to bet on a revolutionary design and follow the current trends of incorporating large screens into a small and almost no frame.

On the contrary, the images indicate that Sony will retain the look it has applied to almost all of its equipment, with a body based on straighter lines and a considerable frame, especially above and below the screen.

Unspecified, rumors indicate that it could be a smartphone with a 5.2-inch screen, a Snapdragon 835 processor, a single 19 MP camera capable of recording videos in 4K and 960fps. Adding to these features is also added a possible 4 GB RAM, a 12 MP front camera, a 3000 mAh battery, two front speakers and a fingerprint reader.

It was last week that other images of the equipment came to the internet and, by comparison, appear to be the same equipment, which strengthens the idea that this will be the look of the Xperia XZ1.

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She is the Managing Editor for in-depth discussions and analysis as well as breaking news at Markets Morning. She works closely with Editor-in-Chief Zac Berry on content and publishing initiatives for the site. Brianna Clemons has worked as a financial journalist and editor since 1997. She lives in Bucks County, PA, with her husband, four young children and one dog.