Alibaba Group Holding Ltd, in a bid to increase number of international brands on its Tmall Global marketplace, has launched an English-language website of the platform aiming at merchants.
Tmall Global is currently hosting about 20,000 international brands across 77 countries and regions and the Chinese e-commerce giant, in next three years, is intending doubling those number of brands to 40,000 on that platform.
In a statement on Tuesday at a news conference in Hangzhou, executives from Alibaba shared company’s intention of making Tmall Global more attractive with an ease of access to niche, small-and-medium-sized brands of individuals and merchants from other countries, providing them with customized virtual store front, function allowing them to quickly setting up of their online shops, offering cost-effective daily deals and by giving them prioritized membership integration across online and offline channels on the platform.
Alibaba is facing a bowing growth from e-commerce revenue with trade war between the United States and China impacting further to it, and in order to guard its retail supremacy against archrivals like Tencent Holding Ltd and increasing competition from other rivals like recently listed Pinduoduo Inc, Alibaba has launched the new portal to maintain its position as country’s top business-to-customer site.
Alibaba’s market place of Tmall has launched its extension Tmall Global in 2014 to host overseas brands seeking to lure Chinese consumers to buy their products. And revamping that platform with launch of English-language website of its will further enhance the process of introducing their products to Chinese consumers for brands and merchants from different parts of the world, said Yi Qian, deputy general manager, Tmall Global.
Previously, before launch of recent English-language website, the trade shows, personal introductions and Alibaba’s Chinese-language website were the mediums to contact the Chinese retail giant available to brands which were interested to sell their products to Chinese consumers, said the company.