In order to enhance its original video programming, Apply Inc. is putting in every effort to make it a success by announcing its first show for Apply TV box.
Moreover,strategies for Apple Inc. include its cooperation with musical artist, will.i.am alongside television executives, Ben Silverman and Howard Owens over unscripted program about Apps.
As per latest reports, company is planning to create its very own programming infrastructure keeping in view the rumors taking in side for years for Netflix Inc. to be developing a popular model. it is once again in competition with rivals, to launch an online TV service on satellite television platform. Press releases suggest it to be creating video programs to give an easy access to music service subscription. The tech giant might come up with proficiency in creating a six-episode series (company’s US$ 10/month streaming music service) with hip-hop artists and Apple executive Dr. Dre – in regard to Apple Music.
INSIGHT: Last year, Apple Music also offered a program featuring a concert by pop star Taylor Swift from a world tour promoting her album, “1989” (source: WSJ).
During an overview of iTunes and Apple Music among other software and services:
“We’ve seen some really, truly inspiring and incredible stories from our developers in what they’ve done, where they come from, how they started and the problems they’ve solved,” – Eddy Cue
“We can really tell their stories as we explore how apps are developed and created and incubated.” -Silverman
Not to mention both have a relationship that stems back to Silverman’s time as co-chairman of NBC Entertainment when they worked together to promote The Office during its early years.
Upon reach, iPhone manufacturer did not shower press with any details of the ongoing projects – especially when will the shows be official viewable for the consumers.