And who so wants to dare Apple on rival platform when the tech giant already is thriving for more four years? According to new survey estimates by Flurry Insights, Apple had beaten up rest of its competitors in delivering new tech products during Christmas Holiday season 2015. However, despite of Apple’s dominance on market platform Christmas markets plunged with 2.2% points from 51.3% last year.
Approx. 49% of Apple products activated over December last year where Samsung lagged behind with 30%. On overviewing Microsoft’s Nokia smartphones, only 2% could make up sales followed by LG gripping around 1.7%. More astonishing was Chinese Xiaomi that had 1.5% sales during holidays.
Flurry Insights believes Apple’s continued success is down to the company finally succumbing to demands to build a bigger smartphone, or phablet. Last year, 27% of smartphone sales were from phablets, up 14% on year 2014.
In addition to all this, Apple fans cannot keep their hopes cower as the tech giant expects to have its first big event for 2016 in March, with an Apple Watch, a smaller iPhone 6C and a iPad Air 3 all tipped as likely new products to be unveiled. That certainly would lead it to come up with its second attempt at a wearable device a year after unveiling the first version of its Smartwatch, and with a year of wearing it on their wrist Watch fans have a long list of features they want to see added.
Apple CEO Tim Cook has hinted at releasing new health features that would be something adjacent to the Watch.
As per IDC, Apple has hiked to number two spot on the wearables market in its debut, with estimated sales of 3.9 million devices putting it on the list with just Fitbit and its sales figures of 4.7 million devices ahead. Furthermore, IDC forecast the wearable market to burst out, up from 80 million units shipped last year to an expected 111.1 million to be shipped in year 2016. By year 2019, 214 million global sales of wearable devices is estimates.
