Apple and Taylor Swift; a review

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    Fortune Brainstorm Tech Conference: Aspen: Scott Borchetta (record label executive) who is known to have signed Swift’s talent when she was hardly 14 years old, expressed in front of the audience that the talks actually happen to take place between Apple and him initially.

    On the other hand reports have so far claimed Apple to be on the cusp of launching its newly streaming music services without paying artists in the intial three months of time span (after which the customers could avail free service).

    “I can’t support this; you need to pay us from the first stream. And those conversations led up to the weekend where Taylor posted the blog.” – Big Machine Records’ CEO, Borchetta

    UPDATE: He had also revealed that no conversation has taken place between Swift and Borchetta earlier upon which he was astonished to find news about her letter:

    “She literally texted me and said, ‘Don’t be mad,’ with the link. She was in Europe. I responded and said, ‘You don’t have any idea how good your timing is right now.’”

    Conversation that had taken place between Apple and Borchetta, quickly turned out to be in favor of Borchetta despite the fact that Swift’s letter had made a lot more larger waves.

    He had a conference call from Apple executives Jimmy Iovine and Eddy Cue after which the iPhone maker decided to agree with Swift’s request to let customers pay for the music they hear in the first three months of time span (the initial plans of Apple was to launch its new streaming music service):

    “You haven’t launched yet. You can do the right thing. And if you do the right thing the artist community globally is going to look at you as the good guys.”

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    Brayden Fortin is a Canadian with numerous years of investment experience in the American Equity Market and in the Global Commodity Market. He has a B.Com degree from a well respected Canadian university and has experience working in the wealth management industry. He is interested in delving into numbers to analyze companies and markets. He won a couple of international strategy simulation competitions involving decision making through numerical analysis, and also scored in the top 50 on the Bloomberg Aptitude Test (out of nearly 200,000 test takers).

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