Amazon has launched Audible Clips for convenience of its audiobook listeners by which they could share clips and passages from specific reading books via email, social media or a text message.The new launch is designed for people to lay their hands on in a more non-complex manner – to ‘entertain, educate and connect people’.
INSIGHT: Amazon bought Audible App back in year 2008 for approx. US$ 300 million
“Audible customers are book lovers whose print BOOKS are likely to be full of their own annotations and underlines. ‘Clips’ now gives them the ability to memorialize their own personal reactions to narrated text and performance within the Audible app. Listeners also love talking about BOOKS, authors, and narrators they are passionate about, and ‘Clips’ makes it easier for our customers to start meaningful conversations with their friends and family directly from their audiobook whenever inspiration strikes!We are also excited to launch this new, easy-to-use tool that authors and narrators can use to raise awareness of their audiobooks.” – Audible CEO and founder, Don Katz
UPDATE: The feature is accessible to Apple Inc. at first. Regarding its expansion over Android’s Alphabet, it did not make any comment.
Audio Publisher Association reports that in year 2014, the digital audiobooks were sold at 13.5% to US$ 1.47 billion – marking audiobooks to lead traditional soft and hard covers in the book industry with time.
[Exclusive from Market Watch: Shares of Amazon down more than 14% over the last three months, underperforming the S&P 500’s 1% decline. They are BULLISH with 54% over the last 12 months, versus the index’s 2% decline.]
Since recent months, Amazon had been in constant trial to double down its treasure trove of book inventory. It started to open physical bookstores in California this year, with the second one planned for a mall in San Diego this summer (Market Watch).