One message is clear to clients in a similar way; the unit’s not going to siphon off data like Google since Nokia Oyj pushes to sell its map business HERE.
HERE is a software which works with Google to support vehicle navigation systems and also guiding self-driving cars. In order to layer its own advertising services upwards, Google may want to prefer this. As per statements by Floris van de Klashorst, head of the unit’s connected-driving projects, Nokia’s HERE is atleast looking forward to US$ 3.2 billion (3 billion euros) to focus solely on maps.
“When we talk to our customers, we offer something — an asset, a map, a platform, service, or application — that helps them build their business. When they talk to Google, they are getting the ability to use an asset to help build Google’s business.”
Location data from various car manufactures would be pooling to steer driver’s steering in a traffic chaos. In fact not toward stores or restaurants this brought forth ads. In an email by search site’s spokesman Klaas Flechsig:
“Google doesn’t use data it collects via its Street View and Android Auto products for advertisement purposes.”
In year 2008, HERE’s sales pitch sidesteps the fact that the unit is unprofitable and has lost more than half its value since Nokia spent US$ 8.1 billion buying the business.
Ongoing reports have so far claimed HERE to be having 200 such high-definition mapmaking cars on the roads around the world and to be hiring around 300 developers in the past year.
Klashorst further stated that HERE lets clients choose which components of the software they want to use, and they can also build their own programs on top of the platform. The company wants to keep working with any interested partners no matter the outcome of the sale process, he said.
