Apple Inc. introducing new music service in additional countries for better exposure

Apple Inc. introducing new music service in additional countries for better exposure

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Apple Inc. (NASDAQ:AAPL) new music service will debut next month. This time Apple is targeting the service to launch in multiple countries unlike its previous Beats Music and iTunes Radio streaming services which are limited to only U.S and Australia. A report from Billboard shows that Apple is working to launch the new service in Russia.

Russia will be among the first countries to enjoy the pleasure of that service as Apple has been in talks with leading Russian record labels, based on Russian newspaper reports. Apple is allegedly collaborating with local labels on promotion of its new music service.  Presently, the Russian iPhone users have been using iTunes, in addition to iTunes Match.

Apple’s Beat Music service is limited to U.S whereas iTunes Radio service is available in America and Australia. Apple pledge to bring this service to other countries, after the commencement of iTunes Radio in 2013, with iTunes and Chief Eddy Cue said a worldwide launch for iTunes Radio was a “top priority” and service was planned for “more than 100 countries.”

The upgraded version of iTunes Radio possibly comes with improved features. It comes with better curation and selected shows conducted by notable DJs. For making its radio streaming service more vivid Apple has inducted a handful line of persons in its radio service portfolio, including BBC Radio DJ Zane Lowe and many other content producers. The exact details of new iTunes Radio service haven’t released yet, but it is clear that Apple is putting serious efforts both qualitatively and quantitatively.

The new upgraded streaming music service will be in accordance with its predecessor Beats Music service, based on speculations, but the service harbors the elite artist collection and more focused on curated content.

Apple will possibly introduce both these new services at its Worldwide Developers Conference event. The iTunes Radio service will be available with free of cost while Apple will reportedly charged $9.99 per month for the new music service.

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